Rewind

Rewind is a community of photographers who use non-traditional methods of photography to create inspiring and thought provoking imagery. With the use of non-traditional cameras we aim to expose people to new forms of photography and the way we see the world around us.

WHO IS REWIND
Rewind is a community of creative and intuitive photographers who use the following formats to create inspiring and thought provoking images.

CAMERA DESCRIPTIONS
LOMO -LC-A
The whole Lomographic phenomenon began on a sunny St. Petersburg morning back in 1982
General Igor Petrowitsch Kornitzky, right-hand man to the USSR Minister of Defense and Industry, slammed a little Japanese mini-camera onto the ornate desk of his comrade Michail Panfilowitsch Panfiloff. Mr Panfiloff, Director of the powerful LOMO Russian Arms and Optical factory, examined the camera closely, noting its sharp glass lens, extremely high light sensitivity and robust casing. The two gentlemen, realizing the superior nature and extreme potential of this strange little item, gave immediate orders to copy and improve the design - with the ultimate goal of producing the largest quantity possible for the pleasure and glory of the Soviet population. It was decided - every respectable Communist should have a LOMO KOMPAKT AUTOMAT of their own; a unique and compact dynamo with the ability to adapt to all situations and provide full documentation of their lives and loves in the USSR. The LOMO LC-A was born, and millions of cameras were promptly produced and sold. The Soviets and their Socialist playmates in Vietnam, Cuba and East Germany snapped happily away throughout the nineteen eighties, fully documenting the last gasps of Communism, and the occasional beach vacation on the Black Sea.
The vision of the LC-A was simple - a miniaturized, automatic camera meant to provide the masses with a reliable workhorse for everyday photography. However, dig a little deeper and you will begin to see the true value of the gorgeous treasure. The LC-A's incredibly sexy 'Minitar 1"" lens, designed by LOMO's revered Professor Radionov captures exceptionally vivid images in an all-seeing wide angle view. Its innovative auto-exposure capability, usually only available on very expensive professional cameras, allows the LOMO to function in all lighting conditions and to blow your mind at nightime with beautiful infusions of colors and light. The compact shape of the LC-A makes it a pleasure to take the LOMO everywhere, and its strong metal construction - intoxicating with the aroma of old-fashioned Russian workmanship - empowers the LOMO to be a loyal companion for years to come.

10 Golden Rules – Lomo Philosophy
Rule #1: Take your Lomo everywhere you go.
Rule #2: Use it anytime-Day or Night
Rule #3: Lomography is not an interference in your life, but a part of it.
Rule #4: Shoot from the hip.
Rule #5: Approach the objects of your lomographic desire as close as possible.
Rule #6: Don’t think.
Rule #7: Be fast.
Rule #8: You don’t have to know beforehand what you’ve captured on film.
Rule #9: You don’t have to know beforehand what you’ve captured on film…..afterwards either.
Rule #10: Don’t worry about the rules.
(Source- Lomography.com)

HOLGA
Hong Kong 1982. The manufacturing and production hub of the world is burning at a full flame. The concept is simple - a minimal and inexpensive camera using medium format 120 film. It would contain only the bare necessities for photo mechanisms, and provide a cheap and accessible alternative for students and enthusiasts to dip their toes into the otherwise very expensive world of medium format photography. Reflecting the shining landscape around them, this new camera is named after the term ""ho gwong,"" meaning ""very bright."" After throwing a European spin onto this phrase, the moniker ""HOLGA"" is minted. This dead simple camera is met with a warm welcome, establishing a strong yet small base of Holga aficionados. Birth, death, celebration, ritual, and everything in-between is caught on lo-fi medium-format emulsions - amplified and focused through the plastic lens of this bare b The Cult Phenomenon

Over the next 10 years, Holga enjoys a popularity explosion. A global communit Today, the Holga movement is (Source- lomography.com/holga/history)

DIANA
The Diana camera is a simple, low-quality plastic bodied box camera. The Diana takes sixteen 4 × 4 cm pictures on 120 film, leaving a large part of the film surface unused. Though often referred to as a toy camera, the term is somewhat misleading, as the Diana is fully capable of taking actual photographs.
The Diana was first produced during the early 1960s in Kowloon, Hong Kong, by the ""Great Wall Plastic Factory"", and was sold under various labels (often just a different stick-on nametag). Most were given away as novelties or prizes at fairs, carnivals, or other public events. In addition to the 'Diana' labelled cameras, there are over fifty similar variants of the basic design, some of which may have been produced by other factories and/or manufacturers. Some variants incorporate a 6 × 6 cm negative size (like the Diana Deluxe), while others have provision for different controls or separate bulb flashes. The 3 aperture version of the classic Diana/Diana clone has apertures of f11 f13 & f19, and it takes 32 mm clip on filters. Shutter speed is usually 1/100th (for a crisp one) to 1/50th (for a slower one). The Diana Deluxe- f9 f16 & f22, and it takes a 46-49 mm step-up ring. With the development of inexpensive, higher quality consumer cameras such as the Kodak Instamatic, demand for the Diana, even as a novelty gift, gradually disappeared. Production of the Diana, its clones (have 151 marked on the door latc Drical tape) after loading the film. To get the completed roll out of the camera, it is necessary to untape the body -- a ponderous but very useful procedure, as it helps to prevent a lot of unpredictable orange light streaks on the negatives/prints. The design of the Diana incorporates a lens that produces an image circle which only marginally covers the diagonal of a film frame. This marginal coverage field produces images with often pronounced vignetting. The poor quality of the plastic meniscus lens results in generally low contrast, odd color rendition, chromatic aberration, and blurred images. Although these attributes are generally thought undesirable in a camera, some photographers have intentionally utilized these characteristics to produce photographs with interesting or artistic effects. Though made by a different manufacturer, the Holga camera is considered by many to be the modern-day successor to the Diana. As of 2007,Lomography, the current distributor of Holga cameras, has launched a revitalization of the Diana, issuing a replica called the Diana+ with a few minor added features.
(source-wikipedia)

POLAROID -Edwin Land inventor of the Polaroid camera
1944- ""While on vacation, Land's daughter asks why she has to wait to see the se the picture he has just taken of her."" After much thought and problem solving, Land visualized most of the requirements for the camera, the film, and chemistry. In 1947 Land announces to the Optical Society of America that he has created a one-step process for producing finished photographs in 60 seconds.

WHAT WE LOOK FOR IN ARTISTS
We are looking for a free thinking, non-traditional, artistic, intelligent, creative people who know how to convey her/his feeling through a lens.

CONTACT US
For further information contact Bianca Gianfrancesco at bianca@vrvgallery.com not only is Bianca the creator of this group she is also an avid toy camera photographer, so do not hesitate to ask any questions about this style of photography.